From this graph you can see that the majority that have taken part in the questionnaire are 15 to 18. The second age group were 12 to 15, this indicated to my group that we needed to include certain material in our trailers relating to 12 to 15 or 15 to 18 age group.
2. What genre of Film do you usually watch?
This graph helped identify what genre was most popular and how many people were interested in the thriller genre. This was interesting to see, because we were planning to combine both thriller and comedy, however we decided to choose thriller. Due to the majority of the group, wanting to do a thriller trailer.
3.What do you look for in a horror film?
This question was very important in showing what the audience look for in a horror, because you want your audience to enjoy the trailer and what to go and see it. If they find that the trailer has the same elements as every thriller trailer, this would detract people from watching our thriller. We made sure we included a mixture of these elements. For example, because suspense, action and supernaturalism, were the most popular, we would then combine all of these elements to intensify the trailer.
4. What would you want to see in a Film trailer?
The graph above shows that information on narrative and fast pace, were the most common features people would prefer to see in a trailer. However, having information on the narrative, might be difficult to incorporate in our trailer, as we planned to introduce the character, but this could change as further planning continues.
5. What would you not want to see in a film Trailer?
This helped indicate to us as a group, what our audience wouldn’t like to see in a trailer. As a group we found, that adding ‘obvious clues which reveal the narrative or twists’.
6. How are you informed when a new film is released?
The graph above shows that the most effective way of promoting films, is through trailers and the internet. This was highly important to help indicate to us as a group, if the method we were using was useful. I decided to do more in- depth research and ask our target audience why they thought trailer were the effective way of promoting a film. They said that trailers were an immediate source of information and helped you understand the genre of the film.
7. What characters do you expect to see in a horror genre film?
The figure above showed that audiences preferred to see a villain in a trailer, rather than a hero. This was interesting, as you would expect that people would prefer happy endings, rather than seeing someone dying.
8. What type of setting would you expect a horror film to be set in?
As a group the hardest decision we had to make was our location, although the question revealed that abandoned buildings were what people wanted to see in a trailer. We then decided that as a group we wanted to show something different to our audiences, so we choose the forest as our location. Overall, we were able to see what the results were from our target audience and what ideas and themes we should put into our trailer. The point of the graphs was to see visually what our audience wanted from our trailer, and what the strongest votes were.
By Harira Ibrahim
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